Even though SEO is great, it’s one of the slowest ways to start getting traffic to your website. If your business doesn’t have a few weeks or months to rank high in search engines, you need to diversify your marketing efforts into something that delivers faster results.
Introducing Pay-Per-Click marketing, or PPC.
Just like it sounds, PPC is a form of advertising that allows you to quickly get traffic to your site, as you pay a small commission each time someone clicks your ad. This allows you to start getting traffic from day 1.
There are a few reasons why PPC trumps SEO, besides the fact that it’s much faster.
Testing is easy. Business owners should always be testing new things on their site, but it’s difficult to compare results if you don’t have many visitors. PPC can give you a quick influx of visitors, allowing you to quickly see the results of your test. Whether it’s a sales page, lead generation page or anything else, PPC gets your test the results you need.
Scale up. Once you find a profitable campaign, your sole job is to scale that campaign as much as possible. You can do this with various PPC advertising companies such as Adwords, Bing/Yahoo, Facebook or a smaller competitor like BuySellAds or AdRoll.
Unbreakable business model. Paid advertising sources and traffic are endless, while SEO is extremely limited. Using PPC for lead generation and then selling products or services on the backend is an infinite business model. By that we mean that you can keep doing it forever, whereas it’s difficult to say the same about SEO- especially since algorithms change DAILY.
Hopefully we’ve explained well enough why we love PPC. Hands-down, it’s the best way to build a business if you have the funds to support upfront, explosive growth.
So why do so many businesses shy away from PPC?
Normally because they’ve been burned before. They prefer the idea of free traffic coming through SEO, and don’t like the potential risk of losing money that PPC brings.
Unfortunately, that’s a poor attitude towards something that works extremely well if it’s managed by experts. Good PPC marketing requires a multitude of skilled professionals, from website design and journalists to copywriters and data analysts. Without a full team, it’s likely that your website’s Quality Score will be low, leading to higher advertising costs for your company. Obviously the higher your costs the more difficult it is to make a profit, so using a good team will ultimately save you money in the long run, just like good accountants.
If you don’t like the idea of an upfront investment and would rather stick with SEO, that’s fine- we have a great team for that. But if you want to take your business to the next level quickly and start getting leads TODAY, contact us for a free quote regarding PPC.
Just like our SEO team, we will develop a customised strategy to market your company. We’ll work with you to develop an idea “avatar”, or target audience for your ads. Next we’ll identify hundreds of possible keywords, interests and websites related to your business and target audience. Then we’ll critique and optimize your website for ad placement. And finally, we’ll have our expert copywriters create multiple ads for testing and eliminate the ones that don’t perform well during tests.
So what are you waiting for? We could have already been building your campaign if you had called us 5 minutes ago!